Sales Practice · Holding Price
Holding the Line on Price
You are a sales rep late in a deal, and the buyer has a cheaper quote on her desk — she wants you to come down on price.
Voice-to-voice AI role-play scenarios
Designing peer learning since 2007
Your reps speak out loud to a buyer or client who answers back, then read a written play-by-play of how it went. Every scenario is built from your deals, in your vocabulary, against the standard you set.
Try one now
2 scenarios are open. You are the one in the chair, the character speaks first, and there is nothing to prepare — a hello, a quick mic check, and you are in it.
Advisor Practice · Volatility Conversations
The Market-Down Panic Call
You are a financial advisor, and you have a client who wants to sell everything today — and they want you to agree with them.
What you get afterwards
A written play-by-play of every run
When the conversation ends, you read it back turn by turn, with a note on the moments that mattered and one thing to try on the next run.
Voice-to-voice, start to finish. You speak and the character answers out loud, the way the real conversation would go. Nothing is typed, and the written play-by-play only arrives once you have finished.
Play-by-play · Holding the Line on Price
Excerpt
Diane
It’s the budget. I committed a capital figure to my board this year and you’re over it.
You
That makes sense, and I don’t want to put you in a difficult spot with your board. What I’d want to understand is what it costs you if a line goes down. You run on thin margins, and a missed delivery usually costs more than the difference on the quote.
You acknowledged her constraint and then skillfully reframed the conversation from sticker price to the total cost of potential downtime and missed deliveries, linking it directly to her margins.
Diane
That’s true. The other vendor worries me a bit on reliability, honestly. But I still have a number to hit.
You
Then let’s work on that together. I’m not going to just drop the price, but we could phase the rollout so this year’s spend fits what you committed to the board, and the rest lands next year.
You held firm on not dropping the price reflexively, and instead offered a creative, disciplined concession (phasing) that addressed her budget constraint without eroding value.
Diane
Phasing it could work. Send me what that would look like.
Built with you
What enablement teams ask us to build
- Ramp a class that started in January. The calls a new rep has to survive before they are any good at them.
- Get past “things are running fine”. The discovery call that reaches the person who releases the money.
- Stop buying the quarter with discount. It is decided in about four seconds, by one person, on one call.
- Make the kickoff stick. The certification passed, and a call from week three still sounds like December.
We build them from your material: the objection nobody has a good answer for yet, the deck the reps are supposed to lead with, the win/loss notes from last quarter. Or from interviews with your reps and their managers. We write them with your enablement team, in your vocabulary. What counts as landing it is agreed before anybody practises.
More than role-play
Three kinds of practice
A programme is usually built from more than role-play. We choose the mix with you.
Scenario practice
A spoken role-play with someone who reacts the way a real person would. Rehearse the conversation before you have it for real.
The kind you can try aboveRep practice
One short move, out loud — an opening, an objection, a piece of feedback. You get it scored, with one thing that worked and one to tighten, and then you go again.
Reflection
Fifteen minutes on a situation of your own, with a named idea set beside it. The guide asks the questions, you do the thinking, and a written reflection appears at the end with one thing to try.
As a programme. Scenarios are assigned each quarter, chosen with you, and sequenced from easier to harder so each one prepares the next.
What a pilot looks like. One to two hours a month, for three months, to work through six to eight scenarios.
For the manager and the training team
See who has practised, and who has met the bar
The sales manager gets a readiness view: who has practised which scenario, how many attempts it took, and who has met the bar. The bar is one clean run, with every objective landed in a single attempt.
It is not a score and it is not a ranking. The sales manager never sees a transcript: voices are processed live and never saved.
If it is a management conversation. An engagement item that has to move by the next cycle. A change the managers have to cascade next week. A leadership programme that completed and did not transfer. Same build, written in that vocabulary instead of this one. For leadership and OD →
Contact us
Send us a message and we will get back to you. If you tell us what you are working on, we will come back with what we would build and roughly what it would cost.
Thank you — your enquiry has been received. We will get back to you shortly.
Or, if you would rather put time in the diary now, book a conversation with Warren.
Languages. The platform interface is in English and Quebec French. This demo and its practice scenarios also run in Japanese, Brazilian Portuguese and Slovenian — and a scenario can be built in any of 97 languages.
Based in Montreal.